2017 Sponsors


baby gear

Austlen™ Baby Co. believes that baby gear should allow parents the ability to go and do, and that’s what our products have been designed for – to give parents more freedom to live in the moment. So go shopping. Bring the picnic. Travel anywhere.

baby gear

Baby K'tan, LLC manufactures smart, simple and stylish™ baby products. Founded in 2007 with the introduction of their Baby K'tan Baby Carrier – a patented wrap that slips on like a t-shirt – they now also showcase a diaper bag with built-in wet bag and a breathable mesh swaddle.



Lansinoh Laboratories® has been a leading provider of breastfeeding products for more than 30 years. Globally recognized and recommended by healthcare providers, Lansinoh is best known for its ultra-pure, medical grade cornerstone product HPA® Lanolin, Lansinoh also offers a full suite of breastfeeding and breastpumping award-winning support products. Lansinoh maintains strict quality standards for their evidence-based products and also provide a wealth of education and supportive resources that reflect their commitment to moms, babies and families. 


TODAY knows that parenting can be much easier when you’ve got a supportive community on your side. That’s what the TODAY Parenting Team is: YOUR community, powered by YOU. Whether you’re in the trenches with a newborn, navigating the teen years or enjoying your grandchildren, you have something to contribute. TODAY is collecting your stories, your photos and videos, your advice, your questions and your answers. Be part of the TODAY family, along with our on-air anchors and show guests. We’re all in this together! Join here: TODAY.com/ParentingTeam



Mustela® has over 60 years of expert skincare research with plant-based active ingredients that go into unique paraben-free formulas that meet the needs of pregnant mothers and their baby's developing skin. Mustela® provides high quality skincare through dermatological expertise and the highest concentration of natural ingredients. 

meal time

Re-Play is children’s tableware made from recycled milk jugs, here in the USA. Our products are made with sustainability in mind. All Re-Play products are BPA, BPS free and FDA approved. Re-Play is dishwasher safe and freezer safe which makes cleaning easy. 


BABY style

Raising Ace is a line of super cute unisex products for kids! When our baby Ace came along, we had no idea that one day we'd be launching a line of products under his name...but the more we thought about it the more it made sense. We love to create things - so why not do that with some really great products for kids. As Ace grows, so will our product line - keep an eye out for new and clever products. Oh, and more importantly, part of the proceeds from every sale will be going towards charities that focus on parenting and underprivileged kids. Thanks for helping us help others!

Personal care

Oilogic® Essential Oil Care is the newest way to use Essential Oils to care for your baby, toddler or kiddo! The newly developed custom, concentrated 100% Pure Essential Oils blends are diluted properly for little tots ages, and packaged conveniently for busy Moms like you!


personal care

After Bite has provided instant itch relief from bug bites and stings for over 40 years for adults and kids. The pharmacist-preferred, proprietary mix of soothing ingredients acts fast when you need it most so that bites and stings don’t ruin family fun. After Bite Kids is also available with a gentle, non-stinging sensitive cream that is gentle on kids, or perfect for anyone with sensitive skin. Available at Walmart, CVS, Target, Rite Aid, Walgreens, Kroger, and at afterbite.com.


zulily is an online retailer obsessed with bringing our customers special finds every day—all at incredible prices. Featuring an ever-changing collection of clothing, home décor, toys, gifts and more, unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover daily.



Tickle Water was born – to get children drinking more water and less sugary beverages. It is a clean sparkling water experience that is just the right size, with a super cool package, the perfect amount of bubbles, and the best tasting flavors. Today, Tickle Water is loved by adults and kids and everyone in-between. It’s the perfect zero calorie, no sugar sparkler for the whole family or the whole squad.


Bridge the Bump designs and manufactures premium quality coat extensions and was co-founded by two passionate moms who both survived the Canadian winter while pregnant.  Our coat extensions are designed to zip straight into your favourite winter coat allowing you to continue wearing it through pregnancy and for babywearing.  


parent tech

Tinybeans:  Free baby journal app for safely sharing photos with family and tracking milestones.


JoJo Maman Bébé the UK’s leading mother & baby boutique is now available in the USA. They have everything you need to see you through from pregnancy to pre-school, all made with that Great British quality.



Natrapel Tick & Insect Repellent uses the CDC-recommended 20% picaridin formula and has proven effectiveness for up to 12 hours of protection that is safe on gear and for pregnant and breastfeeding women. It repels ticks and mosquitoes that may carry Powassan Virus, Zika Virus, Lyme Disease, Dengue Fever and West Nile Virus. Available at natrapel.com and at retailers like Walmart, CVS and REI.


NurturMe, the first and only family of all-natural baby food and toddler snacks made exclusively from certified-organic, 100% pure quinoa and dried fruit and veggies


personal care

Created on a certified organic farm, Babo Botanicals smart skin, hair and mineral sun care solutions are crafted with high quality, natural, botanical performance-based ingredients for the entire family. Babo Botanicals formulas are designed for extra sensitive skin, from babies to adults and are 100% gluten, soy and dairy free. 

nursery style

Baby’s first rooms can encourage development and the colors, shapes and forms that surround young babies can help create who they become as an adult.

Anne Geddes paint is crafted to encourage exploration; help soothe and relax baby, to support and comfort, to stimulate imaginative thought and even encourage a sense of love and natural wonder.


mom reads

Written by Lyss Stern, founder of DivaMoms and author of If You Give a Mom a Martini, this guide tells it like it is and explains how women lose their sense of self once they have children and why it’s so important to reclaim it. Motherhood is a B#tch! tackles the toughest issues facing moms today and empowers you to regain your once fierce and fab self. In the end, you’ll be happier, healthier, and hotter than ever.


Bambinos is an 100% all natural frozen fresh baby food company with a national subscription service. Each product is developed to address infant development and assist with allergies and allergy prevention. Bambinos products come in a standup resealable pouch with 15 one ounce star shaped cubes allowing parents to customize each serving. Vegetables are farmed just for us in Alaska where the soil is pure and free of pesticides, and our salmon and halibut are Alaskan wild caught introducing natural essential omegas. Bambinos is approved by allergist/pediatricians trusted by parents and loved by little ones.


snack sponsor

Nature’s Bakery is a snacks and food brand that supports health conscious living and active lifestyles with our 4 pinnacles of achieving balance - nature, activity, nutrition, and community. We lead with delicious, thoughtfully crafted ingredients that are perfect on-the-go Non-GMO, Vegan, and Kosher snacks. Proudly, we offer a delicious family of Whole Wheat Fig Bars, Gluten Free Fig Bars and Double Chocolate Brownies that everyone can enjoy.


Armtiron: For nearly sixty years, Armitron has been designing and manufacturing high quality, fashion forward mens’ and womens’ watches each with unique details and features including genuine diamonds, Swarovski crystals, chronograph movements, solid stainless steel and genuine leathers.