b.box: Redefining Everyday Baby Essentials

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b.box (www.bboxbaby.com) is the Australia company redefining everyday baby essentials. b.box is passionate about designing smart products that empower kids and make parents lives easier – and a little funkier too! And all b.box products are tested by and approved by kids and are positioned at a parent friendly price. 

Founded in 2007 by best friends Monique Filer and Dannielle Michaels, the dynamic mompreneur duo teamed up to bring the baby world their first innovation, b.box’s diaper wallet. 

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While on a flight to New Zealand, Dannielle found the task of changing her newborn’s diaper to be quite clumsy and awkward. Thus, the idea for a convenient, all-in-1 essential baby box was born (In case you’re wondering, yes b.box is short for baby box)! The essential diaper wallet was launched and the b.box story continues. 

Today, the award winning b.box collection includes more than 20 products sold in more than 35 countries. 

b.box has kicked up their focus on innovative feeding solutions that give kids a sense of independence and empowerment in successful self-feeding. They’ve reinvented some of their award-winning products and brought to market some cool new everyday essentials. 

One of their most popular products and a must for all tots is their sippy cup. The b.box bowl + straw has also been a big winner, with two sizes covering all ages for greater mealtime fun. The multi-use duty smock bib, one of b.box’s newest introductions is perfect for art, outdoor play and mealtime madness. Other items in the b.box feeding collection include the bottle + dispenser, the innovative bottle for parents who formula feed and perfect for when parents are out and about, on a plane or even those midnight feeds. 

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The b.box collection of coordinating divided plates help to make mealtime fun and offer a great solution for fussy eaters, with subtle dividers to keep food separate. Designed in consultation with a pediatric occupational therapist, the b.box toddler cutlery set features a unique patented fork designed to fit the size and shape of little mouths. 


In addition to a full range of innovative feeding products b.box offers diapering products ideal for use at home or on the go with baby. These include the b.box diaper caddy, a portable change station to ensure you have everything you need for diaper changing wherever you are around the home. The caddy also makes for an ideal art caddy for use beyond the baby years. The b.box diaper wallet features a built in wipes compartment and dual access to wipes and comes complete with a stylish easy clean change mat. 


We’re looking forward to sharing with Babypalooza attendees our really cool and unique innovations for tots from b.box. We’ll also have samples of some of our top selling items for attendees to try firsthand. 

Make sure to follow b.box to keep up with our latest news including new product introductions, promotions and more: 





Karyn Ravin